Eleven + West


A branding project for Nutrition blogger, Rachael's Good Eats. Rachael started on Instagram while attending grad school and over the course of a year of posting healthy eats quickly grew a huge following of fans. The next step for her growing business was to get a website and blog up and I got to work with her on the branding aspect of this. Rachael described her brand as WHOLESOME, COLORFUL and CLEAN. She wanted her branding to feel easy, balanced and energetic. 

We started with a few logo VARIATIONS. These are handlettered to give it a personal feel yet balanced with clean and crisp fonts. Once Rachael decided what she was drawn to most, I dove into her brand board, versions of the logo she chose and some website graphics and elements. Because she is local we also go to meet up and do some photography for her new website. 

It was really cool to see Our Board Boutique take Rachael's NEW logo and bring it to life with a custom engraved cutting board!